DRM & TIVO
Well you've been warned - here it comes!
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Time shifting DVR pioneer TiVo will soon display pop-up ads when users attempt to skip commercials, the LA Times reports today. TiVo owners will still be able to fast forward, but will be forced to watch a billboard style ad on screen.
It's the latest in a series of compromises that threaten to leave the highly-regarded company offering little more than a generic set-top box UI.
Increasingly broadcasters are introducing restrictions on their programming. In recent weeks HBO announced that it will be locking down all its content to a specific device from next June, forbidding any copies to be made.
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